Tell us about the Opportunity / What is it?
Accessed by 14.4 million UK users, Bing is a decision engine that provides consumers a faster way to make more informed choices.
Broadcast your message to target consumers in a highly relevant online environment that is engaging, user-friendly, and cost-effective. Maximize your performance-driven advertising campaigns across Bing by using search advertising, content advertising or mobile search ads.
How does it work?
Search advertising offers a way to reach consumers when they are actively looking for information about your products or services and are in purchase decision mode. Content advertising will expand your reach across the Microsoft Content Network with keyword-driven campaigns and reach out to consumers while they are browsing relevant content-rich web sites. Mobile Search Ads are shorter text-based ads displayed on http://m.Bing.com/ that will allow searchers to click on the ad's landing page or click on the ad's landing page or click-to-call the business from their mobile.
Who's used it in the past?
This is a brand new media opportunity.
Features / Benefits
Bing delivers the best results: this search engine gives consumers comprehensive results organized all on one page. Relevant content is integrated alongside with images, video, maps and related links that help consumers uncover information they may have otherwise missed.
Bing helps consumer make purchase decisions better: this search engine gives consumers all the shopping information they need to make an educated purchase. Your audience can search for your products, read professional and user reviews, and easily compare prices-all with just one search.