Reach 16-24 Light TV viewers across SubTV digital screens

Reference	Title	Provided By
8837	Reach 16-24 Light TV viewers across SubTV digital screens	Sub TV

At a Glance

Guide Price

£51k to £100k

Reach & Frequency

120 venues, Peer groups in a relaxed environment.

Target Audience

16 - 24

All Genders

Students

Media Type

NON-TRADITIONAL OUTDOOR
TV

Location

NATIONAL

Timings

All Year

Marketing Objective

BUILD AWARENESS

Opportunity Type

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Tell us about the Opportunity / What is it?

Subtv new AV model allows you to buy a specific number of TVR's across a 4 week period at 90% off network rate. They are receptive to advertising and are at their stage in life where they are forming brand loyalty.

How does it work?

Netted down engaged audience each spot = .4 of 16-24 TVR's

Who's used it in the past?

Unilever, Mars, KFC, Paramount, THQ, Mobile devices and networks, Diageo and Renault

Features / Benefits

4 weeks Jan - Feb. 120 venues. Full audio across 680 42" HD screens. 14 Million impacts. Peer groups in a relaxed environment.

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