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Reach 4.7million cinemagoers with Primesight's cinema 6s

Provided by Primesight
Primesight have a digital deal, a static deal, or a combined deal to reach key audiences around four upcoming cinema releases.

Tell us about the Opportunity / What is it?

These four weeks present a unique opportunity to reach four key cinema audiences simultaneously thanks to these big releases: the continuation of the family favourite Minions, the hotly anticipated revisit of cult classic Mad Max: Fury Road, the teen favourite sequel of Pitch Perfect 2, and huge blockbuster Jurassic Park with a 70% male audience expected. Over 86% notice foyer advertising & Primesight's screens can reach these core audiences and be utilised in a manner of ways - such as an interactive game to engage the consumer with the brand.

What is the Marketing Objective?

Primesight's range of offerings in the cinema can be utilised to increase brand awareness and brand recall, reinforce an advert placed on the cinema screen, or capture consumer data. This is especially effective as not only can Primesight's media act as a reinforcement, but it can also target those that may have missed the adverts before the film. In particular, the creative on interactive screens can be adapted to meet the client's objectives; for example, with a game featuring the brand which captures the consumer's email address to send them a prize.

How does it work?

There are two important aspects to cinema - dwell time and consumer mindset. The dwell time in cinemas is high, with consumers spending on average 14 minutes in the foyer before the film and 6 minutes after. This means that the time spent engaging with media is high and the relaxed environment means that consumers are more receptive and engaged. We have a static deal, comprising of 200 x 6-sheets, and reaching 3,899,987. We also have a digital deal, comprising of 60 x 6-sheets, reaching 802,172. These deals can also be combined, offering greater reach & better rates.

Who's used it in the past?

A range of clients across many categories including Coca-Cola, Heineken, Universal Pictures, Vodafone, Lloyds Bank, Unilever, EE, 20th Century Fox, KFC, Warner Brothers, Asda, Halifax, BT, O2, GlaxoSmithKline, Ford and E1 Entertainment, amongst many, many more.

Features / Benefits

One major feature of cinema is that 59% of the audience are 15-34 and 86% of this group notice foyer posters. Moreover, 64% are ABC1 and cinema goers are above the national average in terms of liking consumer goods, such as fashion, music and beauty, making them even more receptive to cinema advertising. Cinema has a dwell time unrivalled by other OOH media and this combined with a relaxed consumer mindset and touch on Primesight's digtial screens leads to interaction and greater brand recall.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kOver 4 million across static and digital screens
CINEMA
OUTDOOR / DIGITAL OUTDOOR
OUTDOOR / POSTERS
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 30 Jun 15BUILD AWARENESS
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