This idea is archived

Reach 400,000 ABC1 Gardening Enthusiasts via The Garden Magazine

Provided by The Royal Horticultural Society
Readers are passionate, affluent and loyal -the perfect platform to deliver your brand message to an ABC1 audience

Tell us about the Opportunity / What is it?

The RHS is one of the world's leading horticultural organisations and is the UK's leading gardening charity, with over 400,000 members. The Garden is the UK's largest gardening title, published monthly for all RHS members, providing compelling horticultural information, inspirational photography and timely advice to all those with a love of gardens and gardening. RHS members rely on The Garden not only for the in-depth editorial information and advice it provides, but also to inform them about the latest quality gardening and lifestyle products and services.

What is the Marketing Objective?

Build brand awareness and gain trial among an affluent ABC1 audience of gardening enthusiasts.

How does it work?

The Garden has a high solus readership with less than 1% of RHS members stating they read any other gardening magazine. The Garden has the highest circulation of any UK gardening magazine, making it the perfect platform for brands to reach a loyal, affluent and inspirational audience of gardening enthusiasts. The Garden offers brands full page or fractional advertisement opportunities, loose inserts and classified advertising. Please contact us to discuss your brand plans.

Who's used it in the past?

Previous advertisers in The Garden include; Virgin, Not on the Highstreet, Brewin Dolphin, Delayncey, Davidstow, Clipper Tea, Tetley Tea, British Columbia, M&G Investments, Warner Leisure Group, Trailfinders, Laurent Perrier, Cunard, All Leisure Group, Swiss Tourism, kubota, Honda, John Deere, Stihl, Royal Bank of Canada, Hartley Botanical, Alitex, Gabriel Ash Cedar, Harrod Horticultural, Great Rail Journey, Noble Caledonia, Westlands, Naturetrek, Voyages Jules Verne, Martin Randall, Ibuleve, Jim Lawrence, Marston and Langinger, Celebrity Cruising, and many more.

Features / Benefits

The Garden members are four times more likely than the UK average to donate more than £150 to charity each year. Members are three times more likely than the UK average to have spent more than £30,000 on their last car and take an average of 3 holidays per year. Over 30% of readers have savings and investments of £100,000 or more and 100% of our readers agree that it is worth paying extra for quality goods. 244,000 RHS members have made a purchase as a direct result of an advertisement seen in The Garden.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCirculation 377,205. 84% ABC1, 70% female audience.
35 - 44
45 - 54
55 - 64
Female
Both
AB
ABC1
Retired
DIRECT MARKETING / INSERTS / LEAFLETS
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSDIRECT MARKETING
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