Reach a Large Family Audience as they head off on leisure trips

Provided by Admedia
Reach families on the move with our unmissable multiple touch-point advertising solutions across Motorway Service Areas

Tell us about the Opportunity / What is it?

Long journeys to leisure attractions, UK staycations and transport hubs mean that families stop at Motorway Service Areas (MSAs) regularly. Our bespoke research tells us that during a typical 2-3 hour drive, 50% of families stop 2+ times. Admedia offers 6 sheet, A3 washroom and digital advertising at 136 MSAs nationwide

What is the Marketing Objective?

Brands have a unique opportunity to engage families while they relax during a long journey, taking advantage of long dwell times.

How does it work?

High dwell times of 41 minutes on average mean that the family audience is exposed to our advertising at a multitude of touchpoints. MSA families are more upmarket and have higher incomes than the typical family - they replace their cars more regularly and are keen consumers of downloadable content - so they're in a strong position to be inspired and entertained.

Who's used it in the past?

MSAs are perfect environments to direct families to local attractions such as zoos and theme parks e.g. Marwell Zoo and Paulton's Park. Car brands such as Skoda and Ford have advertised family models with us, as well as entertainment clients including 20th Century Fox.

Features / Benefits

Rising footfall thanks to improved facilities and more families on the road 67% of families stop at an MSA at least once during a 90 minute car journey 39% of families expect to take more car-based breaks in the UK this year. High avg. 40 minute dwell time

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details63% of all UK families use MSAs ever year
All AgesAll Genders
All
OUTDOOR / DIGITAL OUTDOOR
OUTDOOR / POSTERS
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESS
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