Reach Affluent Business People With ECN Live
Provided by ECN Live
Advertise across our network of digital screens and reach an ABC1 audience across London.
Tell us about the Opportunity / What is it?
ECN is a digital communication business providing major office buildings with 'real-time' information, connecting executives to relevant content and providing brands with a premium quality, highly targeted advertising network for an aspirational environment. We launched our UK business in 2009 and opened our Paris office in 2013. Our network is now installed in over 200 iconic office buildings, reaching an ABC1 audience in excess of 500,000 per week.
What is the Marketing Objective?
Brand awareness amongst a traditionally hard to reach audience; Business people are one of the most valuable and influential groups of consumers. We provide direct access to an audience of light media consumers, adding unique coverage to campaigns.
How does it work?
ECN Live's screens are high-definition commercial displays, located in and around the lift lobby areas of buildings, maximising audience frequency and impact. Our units are designed to fit with the aesthetics and architecture of each building, providing landlords and advertisers with the perfect communication platform. For a full overview of ECN Live's inventory please follow this link, http://www.executivechannelnetwork.co.uk/locations/.
Who's used it in the past?
Airline & Travel, Automotive, Finance & Corporate, Luxury, Retail, Telecoms including:
Air France, American Airlines, BAA, BA, BMW, Ford, Jaguar Land Rover, Porsche, Volvo and many more. Please contact ECN Live for further details on previous campaigns within your sector.
Features / Benefits
ECN Live allow brands to target a hard to reach audience. With 86% of our audience falling between 25-49 years, they are culturally developed from high levels of business and leisure travel and are disposed to retail technology goods, fashion, the arts, luxury motors and sports. Travel is particularly popular with our audience, for both business and leisure, with 58% of the total ECN audience traveling internationally for business across a 12 month period and 95% traveling abroad for leisure.