Reach & Scale: How to reach audiences through video advertising
Provided by Teads
Outstream formats allow advertisers to effectively run branding campaigns, at scale, using video advertising.
Tell us about the Opportunity / What is it?
Online video advertising has experienced incredible growth over the last 5 years & demand is continuing to rise.
Due to the traditional preference for instream video advertising formats such as pre-roll, supply of quality video advertising inventory has become limited, with premium publishers fully booked up to 6 months in advance.
To enable brands to reach their audiences at scale & ensure their brand only features on quality, brand-safe sites, Teads invented outstream video advertising & partnered with the world's leading publishers.
What is the Marketing Objective?
Outstream formats allow advertisers to effectively run branding campaigns, at scale, using video advertising. The formats are placed within world-class publisher sites from across the globe, delivering the reach and quality required to positively impact branding metrics.
How does it work?
Outstream video advertising formats allow publishers to dramatically increase their video advertising inventory, giving advertisers more opportunities to place advertising in premium environments. Outstream formats do not require pre-existing video content, unlike instream video formats, enabling publishers to offer advertisers significantly more video advertising opportunities.
Who's used it in the past?
Teads' outstream formats have been used by the world's leading brands including Evian, Samsung, Kia, Hyundai and Google.
inRead has been embraced by the world's leading publishers including the Washington Post, Reuters, Forbes, The Financial Times, The Telegraph and Le Monde.
Features / Benefits
The most popular outstream format available to the market today is inRead. The format places video advertising within the heart of editorial, expanding when in view. The format is 100% viewable, pausing if less than 50% of the player is visible on the screen. When the view is completed inRead seamlessly disappears into the article.