Target over a million people with an interest in finance. 45% AB, 60% male.
The Telegraph is the fastest growing newspaper website, with 31 million global users. 1.08 million people every month read the finance section on the Telegraph website, and with these readers being 45% AB and 60% men, it is a great chance for brands to target these business decision makers, when they are already engaged with the Telegraph's strong editorial content on the finance pages. They are 23% more likely to agree, 'I look with interest at advertising for financial services'
Build awareness of your brand to a large, engaged audience
It works through traditional online packages, as well as bespoke content. We can run the following: Mixed Display Formats, Channel Homepage Takeovers / Roadblocks, Interactive and Non-standard Takeovers, Sponsored Content / Features, Video Pre-Roll and Channel Sponsorship.
Brands inclued: Talktalk, Best Western, Jet2holidays, Sky, Lufthansa, Alamo (car hire), Links London, Henderson Global Investors, Land Rover, First Direct, KIA and many more.
Audience lifestyle: Telegraph.co.uk users are 15% more likely to hold two or more current accounts, and 18% more likely to hold two or more savings accounts. They are more likely than the online average to have Personal Equity Plans (134 index), Investment Trusts (150 index) and Unit Trusts (194 index). Telegraph.co.uk users 18% more likely to agree 'I feel fairly knowledgeable in the financial field'. Users are 41% more likely to hold shares in public listed companies. Therefore your brand should be targeting wealthy individuals who have some knowledge of financial systems