Reach consumers by advertising on their local council websites

Provided by Council Advertising Network
Unique opportunity to reach specific consumer segments using their local council's site to regularly access essential services.
Download Attachment View Website Contact Details
View all by this company Email to a Colleague

Tell us about the Opportunity / What is it?

The Council Advertising Network offers brands the opportunity to reach specific consumer segments as they use their local council's website to access specific content and services. That might be a new homeowner recording their move, new parents registering the birth of a child, or a small business owner changing their details as their company expands. Council websites are highly trusted and citizens go there to find answers, so there's no better place to offer them your help.

What is the Marketing Objective?

Advertising on council websites can generate leads, raise brand awareness, or drive people to specific content as part of your campaign. Many people coming to local government websites are looking for help, so relevant products and services will see above average results. But council websites are used regularly by a very broad set of demographics, so raising awareness and promoting content has also be shown to work well.

How does it work?

Your digital advertisement will appear on council websites across our network of local authorities. Leaderboards and iBars will be targeted around relevant content on the councils' websites. Audience members that need help with a specific issue will see your advertising on pages relating to their needs. As your campaign progresses, we will continually optimise its placement based on analysis of where and when it is performing best.

Who's used it in the past?

British Gas, Barnardo's, Macmillan Cancer ...

Features / Benefits

The Council Advertising Network allows you to target highly specific groups, all across the country. Target by location - Over 90% of traffic to local government websites comes from IP addresses within their boundaries, which gives advertisers an excellent way to target audiences in specific local areas. Target by context - Advertisers can ensure their messages are given relevance and context by targeting specific pages, sections or groups to increase response rates. Target by job role - For advertisers targeting B2B, advertising can be shown to specific job functions.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners