To target local communities with effective brand messages. Since Wave's launch it has developed an enviable reputation for a regional station, by embracing and reflecting the lifestyles of this affluent area. An area as large, important and prosperous as the Central South deserves a dedicated radio service to reflect it. That is what Wave supplies, providing listeners with not just "The South's Best Variety of Hits", but the most comprehensive "Time Saver Travel" and "The South's Essential News and Information".
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