Reach Mums & Kids by Encouraging Reading
Provided by Egmont
Egmont's market leading magazines sell over one million copies a month!
Tell us about the Opportunity / What is it?
We produce over 20 monthly magazines. Created to excite and entertain, we know how to get children reading. For pre-schoolers, we have magazines focused on classic brands including Hello Kitty and Thomas and Friends alongside newer titles such as our exciting Play and Learn magazine - which has a different pre-school brand in every issue. With the likes of Toxic, Ben 10 and Angry Birds, we are the leading boys' magazine publisher. As well as this we are proud to publish some of the top magazines for girls, including Frozen, Barbie, Disney Princess and Monster High.
What is the Marketing Objective?
Consumer Insight is at the heart of what we do. Regular focus groups, formal research panels and a close relationship with schools means that we permanently stay in touch with our young readers, making sure that we deliver exactly what they want. This ensures that brands appear in relevant content that engages our readers and builds brand awareness among children and their families.
How does it work?
As well as display advertising, we are happy to offer advertorials, sponsored posters, branded sheets of stickers, inserts, interactive and entertaining funded content across print and digital platforms.
Features / Benefits
We are able to target both boys and girls with relevant and exciting content. This targeting can be tailored depending on age for example our Disney Infinity and Angry Birds titles have a readership of 7+ while our World of Cars and Barbie magazines have a readership of under 7's. We are also able to target teens with We Love Pop which is a brilliant monthly pop magazine for girls obsessed with music, celebrities, fashion and gossip.