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Reach over 1.4m students a month with nus.org.uk

Provided by National Union of Students (NUS)
A campaign on nus.org.uk gives brands a strong presence throughout the go-to website for students.

Tell us about the Opportunity / What is it?

With 20 years of student marketing experience, no one understands students better than NUS. They are best placed to offer a range of 'touch-points' giving you everything from brand insight, a range of media channels and creative solutions to help you market more effectively to young consumers.

What is the Marketing Objective?

The marketing objective is to build awareness and build brand attitude amongst a young, influential student audience.

How does it work?

There are three options to work alongside nus.org.uk. 1) The homepage takeover gives you full domination of the banner and side panels, giving brands a strong presence across the entire website. 2) NUS extra homepage is the most visited section of the site. Discount partners use this space to state their discount and offer competitions. Students visit these pages to purchase an NUS extra card and find out what discounts are offered. 3) The home page slider sits on nus.org.uk and is on rotation amongst commercial and student campaigning work.

Who's used it in the past?

NUS Media have previously worked with many big brands, including; Subway, Now TV, Volvic, The Cooperative, Virgin Media, Sky and many, many more.

Features / Benefits

nus.org.uk is a powerful, respected and engaging student site. It provides essential information in relation to campaigning and the NUS extra card. The site received over 1.4 million visitors in September 2013 alone. The busiest day ever was 13 September 2013, which generated 87,960 visitors. During the period of September - October 2013 the site received over 2.5 million unique visitors and 20 million impressions.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k14m page impressions a month
16 - 24Both
Students
ONLINE / DISPLAY
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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