Reach the right people with online behavioural targeting.
Provided by MEN Media Sales
Deliver relevant audiences to your client, across all M.E.N. Media websites, based on the users online behaviour.
Tell us about the Opportunity / What is it?
Behavioural targeting is a state of the art method of targeting where we can group users based on their online behaviour. M.E.N. can then assume their common interests in order to deliver advertising to truly engage with your target audience. The M.E.N. network of editorial sites delivers over 11.7 million page impressions per month and enables us to deliver passive messages across a range of editorial environments
What is the Marketing Objective?
Reach a highly targeted audience. You will only reach online users who have shown behaviour that is suitable to your offering or requirement, therefore you will be more likely to make a conversion.
How does it work?
New technologies enable us to track a user around our site. For example, if a user searches for an admin role and then comes back to any of our editorial sites in the following weeks, when that user returns, we can deliver relevant content based on their previous activity on our site.
Who's used it in the past?
Please contact a member of the MEN Media Sales team for details of previous advertisers.
Features / Benefits
Only pay for the right people, little wastage. Reach the people who are most likely to be influenced to buy your products and have a genuine interest.