Deliver live insight to your OOH campaign with Primemobile Live
Provided by Primesight
Primemobile Live is a market research tool specifically developed
for the Out of Home market.
Tell us about the Opportunity / What is it?
Primemobile is a market research technique specifically developed for the Out of Home market. The portal is a research tool that gives access and visualization of real-time diary data as it's collected in live studies. It also includes historical data from diary studies that have completed fieldwork. In a fast changing world, your research panel is best reached quickly, efficiently and on their terms to get the clearest response. Mobile is perfect for this.
What is the Marketing Objective?
To understand response from OOH campaigns.
How does it work?
The research panel are uniquely responding whilst carrying on with their daily lives - this is how they really meet with Out of Home advertising. The research panel only respond at
the time when they see your advertising panel, reducing time lag & misattribution. (They won't respond 'seen on TV' just because they can't remember where the impact was
made.) The Primemobile panel will respond each time your poster draws their attention, so you can investigate the frequency of connections made across the campaign period, not just a simple recall statistic.
Who's used it in the past?
Primemobile is available to all clients who wish to better understand the response from their Out of Home campaigns.
Features / Benefits
- Not all creative treatments will connect in the same way. Primemobile shows clear
differentiation in the impact of each creative to different audiences.
- With mobile GPS tracking we can drill down to the exact day, time and place of response, building a unique and informative pattern of impact to help develop the best results from your strategy.
- To supplement campaign recognition, Primemobile can also be used to ask respondent-tailored questions related to the campaign, producing real insight.