RESEARCH: Eco:metrics monitoring the co2 impact of marketing
Provided by Guardian Newspapers Limited
A carbon calculator that allows you to forecast and measure the environmental impact of your marketing campaigns.
Tell us about the Opportunity / What is it?
Eco:metrics is a carbon calculator that allows you to forecast and measure the environmental impact of marketing campaigns. It is the first such tool designed specifically for the communications industry and is powered by Noughtilus, the leading measurement software in the field. Eco:metrics measures the CO2 output of Guardian News and Media's content solutions on behalf of advertisers and agencies.
What is the Marketing Objective?
To demonstrate your brand's commitment to the environment.
How does it work?
Eco:metrics will be used to measure the CO2 impact of events, supplements, microsites, mobile, podcasts and video - Forecast the CO2 impact of different media choices, and make a more sustainable and informed choice
- Assess the environmental impact of an existing campaign.
- Record improvements over time and bench mark campaigns.
Who's used it in the past?
Please contact the Guardian News and Media team for details of advertisers / agencies who have used Eco:metrics in the past.
Features / Benefits
Eco:metrics provides advertisers and agencies with the opportunity demonstrate commitment to understanding and reducing impact on the environment - Protect the value of your brand in environmentally aware markets - It's an online tool that's easy to use - It's convenient - immediate assessment removes the need for time consuming and costly environmental consultations.