RESEARCH: Handbags & Satnavs - a look into women and technology

Provided by Time Inc. UK
IPC explore women's relationship with technology and highlights their importance as a consumer group.
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What was the Challenge / Background of the Campaign?

Women are increasingly enthusiastic, knowledgeable and demanding consumers of technological products, with over half saying they would be prepared to make sacrifices to own the latest model. "Handbags & SatNavs" seeks to explore women's relationship with technology and highlight their importance as a consumer group. The "Handbags & SatNavs" research was conducted using IPC's Origin Panel (a major rolling programme of research accessing a unique sample of 7,500 UK women) and looked at various aspects including the path to purchase, purchase drivers and new technology. Find out more...

What was the Campaign Objective?

To explore women's relationship with technology and highlight their importance as a consumer group.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsA unique sample of 7,500 UK women
16 - 24
25 - 34
35 - 44
45 - 54
All adults
Female
AB
ABC1
C2
Main Shopper
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESSRESEARCH
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