RESEARCH: IPC Inspire reader survey into Men and Technology
Provided by Time Inc. UK
IPC discover who is the typical Inspire man through a reader survey across key titles such as Rugby World & Golf Monthly.
What was the Challenge / Background of the Campaign?
In November and December 2008, IPC conducted an online survey across 25 of the Inspire brands. This included titles such as What Digital Camera, Yachting World, Country Life, Golf Monthly and Rugby World. The survey covered a sample size of 4,418 men who regularly interact with an Inspire brand and addressed areas such as readers' attitude to technology, purchase behaviour, the role of the media in reaching Inspire men and what does the future hold. Find out more...
What was the Campaign Objective?
To gain an insight into Inspire Men and their attitudes to technology.