RESEARCH: Native advertising - tackle the creativity challenge
Provided by Adyoulike
New research has revealed the changing face of the UK's native advertising market.
Tell us about the Opportunity / What is it?
According to research commissioned by Adyoulike, native advertising can tackle the challenges brands, agencies and publishers face in regards to creativity.
65% of agencies now believe creativity, programmatic and mobile are huge opportunities for native advertising. With content central to a creative native ad campaign, it's time that agencies and brands used native and got a little creative.
What is the Marketing Objective?
The overall marketing objective of any native advertising campaign is to create native ad campaigns that boost creativity while delivering the engagement and ROI levels brands expect. This can also further boost brand awareness.
How does it work?
Native works as a highly creative medium that offers brands and publishers a way to deliver high-value content at scale in the editorial feed, along with the flow of premium publishers where users are actually engaging with content. Engagement is key to native advertising in order to deliver the KPIs of the brand.
Who's used it in the past?
A number of large brands have worked with us to create a native advertising campaign, including: BMW, Sainsbury's, Spotify and British Heart Foundation, and many more.
Features / Benefits
By ensuring a native ad meets the needs of the brand, the campaign has the ability to deliver high quality branded content where users are actually engaging (in-feed), leverage the creative palette of native and see engagement and ROI that outstrips traditional display ads.