RESEARCH: Native is the answer to reaching millennials
Provided by Adyoulike
Native advertising is a proven way of reaching and engaging with millennial audiences, according to research by Adyoulike.
Tell us about the Opportunity / What is it?
After surveying 1,000 UK adults aged 18-34 Adyoulike found that 57% of those under 34 and 64% of those aged 18-24 would engage with a native advertising if the content appealed to them. This therefore represents that the millennial generation (those born 1980-2000) will actively engage and click on a native advertisement as long as it contains something that interests them. Therefore reinforcing that users don't mind sponsored content as long as it's GOOD content.
What is the Marketing Objective?
The overall marketing objective of native advertising is to reach and engage with the highly affluent and influential millennial audience. Meanwhile, we also want to create online ads that deliver dwell time, CTRs and engagement with the younger target audience.
How does it work?
Native advertisements work as a highly creative medium that provides brands and publishers with a way to deliver high-value content at scale, without disturbing the user experience. This as a result provides brands with high CTRs and dwell time than traditional display ads.
Who's used it in the past?
A number of large brands have worked with us for native, including: Spotify, Airbnb, Paypal, Sainsbury and BMW and many more.
Features / Benefits
By ensuring a native advertisement meets the requirements of our previous research, brands can deliver branded content where users are actually engaging (in-feed), leverage the creative palette of native and see engagement and ROI that outstrips traditional display.