RESEARCH: Rugby World magazine's first-ever reader survey.

Provided by Time Inc. UK
IPC Inspire gain an insight into the readers of Rugby World magazine with their first-ever reader survey.
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What was the Challenge / Background of the Campaign?

In November 2008, IPC Inspire conducted the first ever reader survey of Rugby World Magazine. The survey was promoted online and in magazine throughout November and December 2008. The incentive included tickets for England Vs France at Twickenham, 25 runner up prizes of Puma's new rugby boots. The areas the survey covered were demographics, the readers' role in rugby, expenditure, internet usage and readers' views on the world of rugby and Rugby World magazine. A total sample size of 1231 was achieved and all results were analysed. Find out more...

What was the Campaign Objective?

To gain an insight into the readers of Rugby World magazine.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details1231 respondents: 87% male; 52% 16-34.
16 - 24
25 - 34
Male
AB
ABC1
MAGS / CONSUMER
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearDIRECT RESPONSERESEARCH
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