RESEARCH: The growing role of mobile in booking holidays
Provided by Weve
Mobile is considered to be a convenient way to research and book holidays as it always to hand.
What was the Challenge / Background of the Campaign?
We have recently compiled some research looking at the role mobile takes in booking travel and researching places to go beforehand. From finding the ideal destination to checking out the cheapest flights - and even when we're there - our use of mobile is increasing exponentially. Almost 9 in 10 research and plan holidays using their mobile. Mobile is considered to be useful as it always to hand and is used throughout a booking process of approx 8 weeks. 1 in 3 book hotels, 34% check in for flights, 34% confirm reservations, 28% book flights. Find out more...
What was the Campaign Objective?
Mobile phones are used for inspiration, research, booking and on holiday.