Internet search has become extremely important: it's the way people access brands, and therefore the influencing of search behaviour has become crucial. As the costs of paid-for search increase in many mature markets, diminishing returns set in and marketers look for new ways to drive website traffic. In this context, radio is a kind of "search optimiser".Some key findings of the research are that radio messages have a very strong effect on brand name search - on average, people were over three times more likely to search for a specific brand if they heard it on the radio Find out more...

To demonstrate the impact that radio advertising can have on internet search behaviour. The research shown that radio also drives traffic to websites as part of the search task -on average in this test, people were 28% more likely to go to a website if it was advertised on-air.