RESEARCH: Yachting World audience insight reader survey

Provided by Time Inc. UK
In October 2008, IPC Inspire conducted a reader survey inserted within the magazine and via the e-newsletter.
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What was the Challenge / Background of the Campaign?

In October 2008, IPC Inspire conducted survey of the readers of Yachting World Magazine. The survey was inserted into 57,000 copies of October 2008 issue and an online demographics survey also appeared on Yachting World e-newsletter sent to 15,000. The incentive for readers was the chance to win the ultimate sailing gear from Musto worth £1,020. The survey covered areas such as readership, boat ownership, purchasing, expenditure, internet usage and more. There were 791 responses: 751 in paper and 41 online - all responses were analyzed. Find out more...

What was the Campaign Objective?

To gain an insight into the readers of Yachting World magazine.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details791 responses - 94% male with an average age of 49
35 - 44
45 - 54
Male
AB
MAGS / CONSUMER
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearDIRECT RESPONSERESEARCH
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