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Rugby World Cup OOH Opportunity

Provided by CScreens
Full sponsorship opportunity advertising to Rugby World Cup Live Game viewers; ABC1 male bias audience in London.

Tell us about the Opportunity / What is it?

CScreens are the UK's first OOH TV network working with brands to extend TV & VoD campaigns into an OOH environments. We're offering the exclusive chance for your brand to dominate the Rugby World Cup 2015 Sponsorship. Your brand could have complete dominance on screen with their TV commercial around Rugby World Cup content. Amplify with experiential, sampling and vinyl-wrapping the giant screens for maximum impact to the Rugby World Cup viewers/fans based around London.

What is the Marketing Objective?

Great for brand awareness and with a total projected footfall of 8million+ reach that ensures your brand will get excellent coverage across the ABC1 Men / ABC1 Ads audience.

How does it work?

We're offering three core opportunities here: 1. Headline Sponsorship; screen idents, screen vinyl wrapping, mobile GPS geo-targeted messaging and a competition. 2. Screen Spots; amplification of your TV/VoD content through OOH TV screen spots. 3. Sampling & Experiential; bespoke brand areas at each location, creative product placement and sampling opportunities.

Who's used it in the past?

This is a new and exclusive opportunity but previous advertisers we've worked with on similar opportunities include Innocent, Coke, Carlsberg, San Miguel, Google, Disney, Robinsons and more. The embedded video shows visuals of the recent activation we did for Innocent.

Features / Benefits

This opportunity gives your brand exclusive access to a very captive and engaged audience of rugby fans. By offering headline sponsorship, screen spots and experiential activation we can ensure cut-through and an association with this exciting event. Just contact us and we will hold your hand through the entire process and offer post campaign professional film, post campaign audience data and how the project performed for your brand.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kProjected footfall of over 8million across the 3 locations
25 - 34
35 - 44
Male
ABC1
OUTDOOR / DIGITAL OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
LondonUntil 31 Oct 15BUILD AWARENESSSPONSORSHIP / SPORT
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