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Sampling and experiential opportunities at the Free From Tour

Provided by First Field Marketing
Opportunity to put your brand in front of up to 2 million consumers concerned with allergy issues and diet.

Tell us about the Opportunity / What is it?

Over the last 3 years, First Field Marketing have worked more and more with 'Free From' brands and represented clients at the shows including The Allergy Free From' Show London & Liverpool. Many of the consumers had come from far & wide to find products to cater for their diets & lifestyles, so we created a 'Free From Tour' where we take out a range of non competitive brands and put them in front of the consumer in their own territory. First Field Marketing are offering brands experiential and sampling opportunities at the 2015 tour.

What is the Marketing Objective?

Opportunity for brands to create awareness, engage with consumers and ultimately drive sales.

How does it work?

The Tour consists of 6 events over the Summer each attracting between 90 and 250,000 ABC1 attendees. The opportunity provides you with: - Your brand contained within its own uniquely branded stand - Professional staff assigned to your brand - Event managers oversee the smooth running, break relief, stock replenish, sales, KPIs & management - Research new products - PR activity- Local press - Opportunity to sample & sell from the stand - Video footage/photos - Help with local distribution if required.

Who's used it in the past?

We saw sales of over £500 per day on Pure Dairy Free Spread, just think how much we could take for you...

Features / Benefits

Who attends: A quality ABC1 consumer paying an admission fee of £22.+ per show. 40% of the people visiting the 'Free From' Stand were intolerant to dairy, lactose, gluten or other. Others were seeking to try out 'healthier alternative products. We will reach thousands of consumers living with allergies, coeliac disease, intolerances who are seeking Healthy Alternative products. This is a unique and unrivalled opportunity for your brand to create awareness, increase data, trial and sell!

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsUp to 2 million consumers
All adultsBoth
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsUntil 20 Aug 15INCREASE SALESEVENTS
EXPERIENTIAL
SAMPLING
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