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Sampling Opportunity: Free From - Ideal Home Christmas Show

Provided by First Field Marketing
The 'Free From Taste Tour' comes to the Ideal Home Christmas Show at London's Olympia.

Tell us about the Opportunity / What is it?

Taking place from 25th - 29th November 2015 at Olympia in London, the multi award-winning Ideal Home Show at Christmas is the ultimate festive shopping experience, where you can find everything on your Christmas list all under one roof! The show will include 650 exhibitors across 7 sections including; Interiors & Home Accessories, Food & Drink, Home Improvements & Outdoor Living, Fashion & Beauty,Technology & Gadgets, Gifts and Decorations. This is an exciting opportunity to reach shoppers during the run up to Christmas with 'Healthy Alternative' Free From Brands.

What is the Marketing Objective?

Engage with and build awareness among consumers during the festive season. Promote 'Free From' Foods and encourage consumers to trial & purchase with Xmas incentives. Cooking demos with professional chefs showing the benefits of using your products.

How does it work?

We will put your brand in front of 100,000 consumers in the lead up to Christmas. The island stand will feature 6 non competitive brands, each fully branded in its unique space, and we will supply professional staff fully briefed and trained (by you or us). We will manage all logistics and KPI's while sampling stock throughout the 5 day show. Package includes: stand space 3 x 2, Graphics on 3 walls, stand design & build, branded clothing, sampling counter with brand logo, refrigeration, 1 x Event Manager to over see smooth running of the stand, staff (2 sampling 1 selling).

Who's used it in the past?

Bare snacks, Vive Soy, Pure, Fria, Perfect World, Chia,

Features / Benefits

Reaching the consumer face to face, selling from the stand... All inc Package.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k110,000 ABC1 Shoppers
35 - 44
All adults
Both
All
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
London25 Nov 15 - 29 Nov 15BUILD AWARENESSEVENTS
SAMPLING
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