Snapshots behavioural planning tool
Provided by Radiocentre
RAB have aggregated IPA Touchpoints data, radioGAUGE data and case studies together with inspiring and effective audio.
Tell us about the Opportunity / What is it?
Behavioural Economics, Recency Theory and industry research highlight how reaching people 'in the moment' with related messages boosts communications effectiveness. IPA TouchPoints demonstrates that around 40% of all time spent engaged in tasks and activities is accompanied by media consumption - and allows for detailed analysis of how this breaks down by medium for each activity. Radio is revealed to perform strongly around most tasks.
What is the Marketing Objective?
Get radio into the consideration set at the start of the process more often by helping media planners gain a better understanding of the scale of radio listening and the medium's ability to influence consumers at important times, relative to other media. We developed an online tool to present IPA TouchPoints data alongside related radioGAUGE effectiveness data and case studies combined with inspiring and effective audio, to give media planners easy access to insight about how media (and radio in particular) can connect with and influence consumers at relevant moments.