Speak Directly To Young, Discerning Families in a Receptive Mood
Provided by Digital Cinema Media
Speak directly to young, discerning families in a cinema environment dedicated to them with The Big Scream.
Tell us about the Opportunity / What is it?
Each week Picturehouse host exclusive screenings in an auditorium adapted to suit the specific needs of the audience - a bunch of 0-12 month-old babies, and their doting parents. That means the house lights are raised and the volume is turned down, so the kids can scream their tiny hearts out without disturbing the rest of the audience. Sponsorship of these screenings reaches this dedicated audience at a time when they are engaged and receptive to advertising messages.
What is the Marketing Objective?
This is the perfect opportunity to reach new parents at a time when they are engaged and receptive to advertising messages. In fact 37% of ABC1 parents have bought toys related to a film they've just seen for their children.
How does it work?
A fantastic opportunity to create an exclusive multi-platform association that will grant brand exposure to those adorable (and big-spending) ABC1 new parents. Branded assets throughout the cinema journey will include:
Who's used it in the past?
Bepanthen has previously sponsored Picturehouse Big Scream.
Features / Benefits
Up to 4 mins premium positioned brand content before all Big Scream screenings. (must include sponsorship ident);
30" on-screen trailer with all current release family films;
Online: Big Scream ad on all Picturehouse cinema websites;
1x roller banner/totem & 2x counter cards during Big Scream screenings;
Magazine: full page ad x 4 issues;
E-newsletter x 2;