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Posted on 02 February 2010 at 14:00        Last modified on 11 April 2011 at 16:09 Printer Friendly View    Back to Homepage
Reference Title Provided By
5835 Sponsor the Clyde Valley Racing Team- proud to be Carbon Zero Trevor Steggles Marketing Services

At a Glance

Guide Price
£251k to £500k   More information
Reach & Frequency UK TV Audience of 13 million.
Target Audience
16 - 24
25 - 34
35 - 44
45 - 54
Male
ABC1
Media Type UNUSUAL
Location NATIONAL
Timings
All Year   More information
Marketing Objective
BUILD AWARENESS   More information
Opportunity Type SPONSORSHIP / SPORT / MOTORSPORT
 

Tell us about the Opportunity / What is it?
Clyde Valley Racing develop and showcase new fuels and technology through high profile televised racing championships and are currently developing the use of compressed natural gas which is a renewable, clean and green alternative fuel. Last season the team ran their race cars to great effect consistently ranking within the top 10 cars & taking two 2nd places along the way; demonstrating to commerce and community that you can be competitive and reliable using alternative fuels whist demonstrating to fans that bio-fuels can play an important part in the future of motoring.
How does it work?
Headline sponsorship for £345k, or partner sponsorship packages for between £25k and £58k provide branding of our 2 car race team, team uniforms and trucks proportional to the investment, 20 tickets to each round of the championship and at two selected rounds 20 places of corporate hospitality. In addition we provide activation packages tailored to your budget that will maximise the return to be gained from the sponsorship, paper advertising, circuit signage, product distribution and linked TV advertising are just a few of the areas where we can provide a complete service.
Who's used it in the past?
Current sponsors who use the British Touring Car Championship race series include AON Insurance, Airwaves, Leyland Paints, Honda Cars, Chevrolet Cars and Silverline tools these are major brands that gain significantly from their exposure through this race series.
Features / Benefits
To the benefit of associated sponsors and supporters Carbon Zero Racing is a unique team created solely to promote "Carbon Reduction" through innovation, environmental motoring and lifestyle, thus proving that motorsport can provide the perfect platform to communicate CSR, brand awareness and sponsorship led marketing activities that reflect, lifestyle, innovation and technological prowess in this high profile televised championship.