Desi Rascals, the increasingly popular reality drama series is back for series 2 on Sky Living HD to tell the story of a group of British Asians. This show was sparked from accredited talent, Executive producer Tony Wood (Towie and Geordie Shore) and award-winning Director Gurinder Chadha OBE (Bend it Like Beckham and Bride & Prejudice) . A brand now has the exclusive opportunity to affiliate with this popular growing show with an increasing and dedicated fan base. The show reached the top 3 talked about shows on social media in the UK in series 1.

The series is rooted in the social media landscape, filmed in real time using social networks so the cast can interact with Sky Living customers as their lives unfold on screen. This will give the brand an opportunity to connect with a young social media savvy audience.

Opening credit: 15 seconds •Centre Break Bumpers: 2 x 5 seconds (3 x centre breaks per one hour show) •Closing credit: 15 seconds •Accreditation on all programme specific trailers over 20 seconds 12 x 60 minute episodes Repeats across Sky Living HD, +1, Sky LivingIt (if applicable) any showings on demand.

Please contact owner for further information.

Further activation benefits: There is the chance for a brand to further build awareness within the show through Product Placement subject to further investment. Reach a loyal and growing audience: Desi Rascals is a fresh, fully social media integrated format, covering a community that has doubled since the last census. Multi platform opportunity: The sponsor will be across any Desi Rascals content found On Demand and online. Online platforms: Extended reach can be achieved through online activity across Desi Rascals show pages and Sky's Run of Entertainment sites.