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Sponsor Documentaries on Sky 1 HD

Provided by Sky Media
A collection of informative and compelling documentaries, now available for a brand to sponsor.

Tell us about the Opportunity / What is it?

Sky 1 HD is proud to announce the Documentary strand which showcases a collection of informative and compelling documentaries. The package promises to stir up lots of interest and excitement amongst our viewers from talent such as comedian come marathon runner, Eddie Izzard to the never before documented location Brize Norton, one of the largest air force bases on the planet. These documentaries are part of Sky's commitment to increase its investment in original British content.

What is the Marketing Objective?

As we've seen with shows such as Inside Gatwick, these documentaries will perform well across the channel to deliver large coverage.

How does it work?

Accreditation shall include Opening credits of 15 seconds, Closing credits of 15 seconds and 3x Centre breaks per one hour show, which each consist of 2x5 seconds (one opener and one closer). Accreditation on all programme specific trailers over 20 seconds. Please see attached for scheduling details.

Who's used it in the past?

Please contact Mike Murphy for details regarding previous sponsors.

Features / Benefits

The latest documentaries on Sky 1 HD (awarded 'Broadcast's Channel of the year 2012'). Part of Sky's commitment to increase its investment in original British content. Informative and compelling documentaries ranging from cup cake contests, marathons and complex logistical challenges at military bases. Documentaries on Sky 1 HD all fall within a close proximity, so it's a great opportunity for a potential sponsor to target an upmarket audience around Easter, Sponsorship idents to play out on Sky 1 HD, Sky 1 and the brand new Sky 1+1 which launched in November.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsApproximately 2.25 million abc1 adults across the period.
16 - 24
25 - 34
Male
Both
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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