Sponsor KISSTORY to reach a young, mobile audience
Provided by Bauer Media
For those who like a blast from the past, KISSTORY is the digital station playing all the best old skool and anthems from KISS.
Tell us about the Opportunity / What is it?
Bauer Media's KISSTORY is a popular station that provides the ultimate nostalgic experience. It is all about tapping in to the music listeners love from times gone by, from Prince to Michael Jackson or from old-skool garage to Destiny's Child - KISSTORY has it covered. KISSTORY engages the audience in a completely unique way,often trending across the UK on Twitter and selling out live events at London's IndigO2. The station is accessed via digital TV, mobile, tablet and desktop,fully embodying the principal KISS strategy 'Hear It, See It, Share It.'
What is the Marketing Objective?
Engage a young,mobile audience that is passionate about this station and the music it plays.Create powerful connections through an emotive medium.And align your brand with fun, lively,feel good programming with an emphasis on tradition and good past times.
How does it work?
Brand partnership opportunities will be developed bespoke to a client brief.Thought starters which would work well with the audience could be brands that want to develop a strong emotional bond with their consumers, brands that want to show off the long-standing integrity of their product to consumers and/or brands looking for experiential activity. KISS FM UK, KISSTORY, KISSFMUK.COM, KISS Player and KISS Kube Mobile app are the multiple platforms available for an integrated campaign.
Who's used it in the past?
Please contact Bauer Media for details.
Features / Benefits
KISSTORY became its own station after overwhelming positive response from listeners of the program.Its content is driven across platforms of engagement that people want and can take on the go. A 13 week campaign with KISSTORY is expected to deliver a reach of 8.6 million consumers nationally.