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Sponsor Motoring on Discovery

Provided by Sky Media
Sponsor 12 months of Discovery's motor content across Discovery Turbo, Discovery Shed, DMAX and Quest.

Tell us about the Opportunity / What is it?

This package talks directly to true motoring enthusiasts looking for advice and entertainment, offering unique access to a valuable young male, upmarket audience. There is a channel première with 'Fast N Loud' where two motoring masterminds search the far flung corners of Texas and surrounding states for forgotten and derelict cars to buy and restore. 'Chasing Classic Cars' follows Wayne Carini, master restorer to the rich and famous, the show follows the whirlwind chase to find, restore and sell rare automobiles at prestigious shows and auctions around the world.

What is the Marketing Objective?

The motoring strand on Discovery Networks runs across Discovery Shed, DMAX, Quest and Discovery Turbo- the number one motoring channel in the UK. It talks to true motoring enthusiasts looking for advice and entertainment, offering unique access to a valuable young male, upmarket audience.

How does it work?

ON-AIR ACCREDITATION - Opening credits of 10 seconds / Break Bumpers of 5 seconds and Closing credits of 5 seconds; in 60 minutes: 45 seconds. Number of hours of programming: 270 hours per month. Average programming hours split by channel across the campaign period: Discovery Turbo: 200 hours, Shed: 40 hours, DMAX: 10 hours, Quest: 20 hours.

Who's used it in the past?

Please contact for details of previous sponsors.

Features / Benefits

DIGITAL OPPORTUNITIES: Creation of bespoke microsite within the Discovery environment featuring full brand & content integration and competition page. Display Media across relevant Discovery portfolio websites including rich media formats & takeovers. Targeted Pre Roll campaign around sponsored content. Clients brand can feature on 3rd Party website Integration. Brands could also be featured across our full social media portfolio.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details270 hours of programming per month
25 - 34
35 - 44
45 - 54
Male
Both
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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