Sponsor Weather reports on Channel 5

Provided by Sky Media
Sponsorship of the weather guarantees a daily presence on a terrestrial Channel.

Tell us about the Opportunity / What is it?

We British are obsessed with the weather - 9 out of 10 of us have talked about it in the last 6 hours. Get involved with the obsession and align your brand with The Weather Report on Channel 5, with this exclusive sponsorship package. Produced by ITN, Channel 5 Weather provides regular weather updates across all dayparts. Presented by Sian Welby, the report covers the current climate as well as a forecast for days to come. Not only does it provide vital information for all, it also has a heavy influence towards our daily routines, activities and plans

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand with a mass audience across all dayparts.

How does it work?

Sponsor an average of 18 bulletins per week. Guide times Monday - Friday @ 12:10, 17:00, 18:30 and Saturday & Sunday between 16:00-21:00. The sponsor will receive 1 x 10" opening credit and 1 x 10" closing credit per report.

Who's used it in the past?

Please contact Sky Media for details of previous sponsors.

Features / Benefits

Key benefits of this sponsorship are: - Reach: Over 60% of key target audiences will view the weather across the 12 months. - Always on: Sponsorship of the weather guarantees a daily presence on a terrestrial Channel. Audience profile: - 87.7% are 35+; 35% ABC1 profile; 61% female. Holidaying in the UK is attractive and Channel 5 weather viewers are willing to spend more. Viewers are also conscious about their health & fitness, are more financially secure and are looking to invest their money.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 60% of key target audiences will view over 12 months
All adultsFemale
Both
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jan 18 - 31 Dec 18BUILD AWARENESSSPONSORSHIP / MEDIA
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