Yahoo TV runs 3 Soap content strands which are already very popular amongst our users: Soaps preview, Soap arrivals and departures and Soap Videos. With a partner on board (for 3 or 6 month durations) we could make this content even richer. We would like to run a weekly soap gossip round up, a weekly soap interview, a weekly soap feature, and a gossip provoking Water Cooler Moment.

Build brand awareness and associate your brand with exciting and bespoke TV soap content amongst a female audience.

The Yahoo Soap pages include a weekly feature rounding up the biggest plot lines for the coming week in the big soaps and a monthly gallery which features the new stars with valuable info such as who they are, who they are playing, and why we should be excited. There will also be a daily round up of the critics' thoughts from the most talked about show, with a call to action for users to share their thoughts in the comment section. We guarantee our sponsor front page exposure for at least one Coronation Street clip per week as well as full content branding in the site.

Paramount Pictures International, Sainsbury, Nokia, Tetley, and others have worked with Yahoo in the past.

Reach a highly targeted audience at large scale by advertising through the Yahoo TV soap pages. The content has been created to target the core Soap-watching audience on Yahoo TV (55% Female, 82% BC1C2, 52% earning under £35K).