CASE STUDY: Trend Micro Sponsorship of Absolute Radio

Provided by RadioWorks Ltd
Trend Micro Sponsorship of Absolute Radio's Traffic & Travel Bulletins

What was the Challenge / Background of the Campaign?

Trend Micro wanted to be positioned as a safe and secure internet security solution, creating a world where it is absolutely safe to exchange digital information without "slowing you down". To achieve Trend Micro's objectives we ran a 13 week traffic & travel sponsorship across the Absolute Radio platforms. The results were exceptional... Absolute delivered an extra 1.5 million impacts on the one day promotion, and created engaging and humorous editorial. Find out more...

What was the Campaign Objective?

To build brand awareness of Trend Micro and introduce Trend Micro to Absolute Radio's listeners.

BudgetReach & FrequencyTarget AudienceMedia Used
£101k to £250kAbsolute delivered an extra 1.5m impacts
25 - 34
35 - 44
45 - 54
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service