Sponsorship of Asian Cookery Strand
Provided by Sky Media
Sky Media and Star TV are excited to offer the opportunity of sponsoring MasterChef India and Twist of Taste!
Tell us about the Opportunity / What is it?
Join us in experiencing the Indian culture and the ways of incorporating it into food masterpieces. Content includes MasterChef India, a popular cooking reality show, which is currently on its fourth season and Twist of Taste, where Michelin Star Chef Vikas Khanna travels to different cities in India to explore their different cultures, discover beautiful landscapes and twist the local taste. Both shows are transmitted in Hindi with English Subtitles on Star TV, a Hindi entertainment channel.
What is the Marketing Objective?
Excellent opportunity to reach young, affluent Asian Women and engage with them in their own language!
How does it work?
Scheduling & Accreditation: MasterChef India - 26 x 1 hour shows in peak, 26 x 1 hour shows in daytime, 12 x 30 minute (behind the scenes) shows in early peak. Twist of Taste - 2 series, each series consists of 25 x 30 episodes on air Saturday and Sunday at 11am on Star Plus and
Saturday and Sunday at 7pm on Star Life OK.
Who's used it in the past?
Please contact Sky Media for details of previous advertisers across the Star TV network.
Features / Benefits
Star Life OK is a larger than life Hindi entertainment channel. As a channel they focus on entertainment and turn the volume up on things that really matter through its unique and poignant stories. Star Plus is an advertisers one stop shop to great Indian programming. It is the UK's No. 1 Asian TV channel which provides advertisers with an exciting opportunity to reach a very unique audience.