This is a hugely popular and successful reality TV franchise in which a number of women compete for the title of Britain's Next Top Model and a chance to start their career in the modelling industry. BNTM returns for its 10th cycle in its new home on Lifetime. The season follows the trials, dramas and tantrums of the contestants living together, taking part in weekly challenges, elaborate photo shoots and fascinating encounters with the alumni of the fashion industry. Sponsorship of Britain's Next Top Model is currently available to advertisers.

Excellent opportunity to build brand awareness with an already established and successful series.

Sponsorship includes approx. 140 sponsored hours of Britain's Next Top Model & Australia's Next Top Model. The sponsor will receive approx. 1,120 sponsorship credits which includes 15" opening and closing break bumpers and 5"s centre break bumpers. Online activity includes: website take-over; branded content; display advertising; pre-rolls; social media interaction & celebrity tweets. Further activation to include: marketing integration; PR promotions; on-pack & in-store promotions; live events; access to talent; vignettes; product placement & competitions.

Please contact a member of the Sky Media team for details of previous sponsors of this series.

- The brand sells to over 68 countries across the globe, including Australia, Canada, China and New Zealand. - A success story for Sky Living, being consistently within the channel's top 5 highest rating shows week on week. By the third series, BNTM had become the most watched UK show on the channel. - Nearly 5 million women having watched the show which is approximately a quarter of women with access to pay TV. - Strong social media presence. The Britain & Ireland's Next Top Model website attracted a massive 2 million unique users.