Sponsorship of Channel 5's Milkshake

Provided by Sky Media
Mornings on Channel 5 mean one thing - Milkshake! A special co-viewing experience within the kids' market.

Tell us about the Opportunity / What is it?

Mornings on Channel 5 mean one thing - Milkshake! A special co-viewing experience within the kids' market, hosting some of the world's favourite pre-school characters. Channel 5 has a unique chance to sponsor Milkshake!, the number one commercial kids' destination in the UK. It's home to some of the UK's most popular preschool programming including Peppa Pig, PAW Patrol and Floogals. This is the perfect opportunity to reach parents every single morning, while they are actively engaging with their children.

What is the Marketing Objective?

Channel 5 presents a unique chance to sponsor Milkshake! - the number one commercial kids' destination in the UK. It's home to some of the UK's most popular preschool programming including Peppa Pig, PAW Patrol, Pip & Posy, Thomas & Friends and the Adventures of Paddington. This is the perfect opportunity to reach parents every single morning whilst they are actively engaging with their children.

How does it work?

Kids wake up every day to high quality presenter-led studio features, from Milkshake! regulars such as Derek, Kemi, Jen, David, Kiera, and Olivia. In addition, there is a range of stimulating character and story-led animation and live-action factual entertainment shows for pre-schoolers. Scheduling & Accreditation • Weekdays: 6am - 9:15 am, Weekends: 6 am - 10 am • 18 x 10? sponsorship idents per day on average Added Partnership Assets • VOD Sponsorship on Milkshake! - 10? idents across My5, and Sky VOD services.

Features / Benefits

• 53% of Milkshake! viewers are co-viewing, based on 4-15 watching with someone in the same home and TV set • 77% of UK parents are aware of Milkshake! and it's a trusted brand that they associate with 'safety' • 55% of parents agree Milkshake! feels relevant to kids in the UK today - ahead of BBC or ITV

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k53% of Milkshake! viewers are co-viewing
0 - 9
10 - 15
16 - 24
25 - 34
35 - 44
45 - 54
Female
Kids HH
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Apr 24 - 30 Jun 24BUILD AWARENESSSPONSORSHIP / MEDIA
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service