Sponsorship of Christmas with Sky Media

Provided by Sky Media
The ultimate opportunity for a brand to sponsor a great range of Christmas programming and films across the Sky Media portfolio

Tell us about the Opportunity / What is it?

The ultimate opportunity for a brand to sponsor a great range of Christmas programming and films from all across the Sky Media portfolio, throughout the festive period. The sponsorship will cover a range of programming across the following channels: Sky Cinema Christmas, Christmas 24, Sony Movie Channel, True Christmas and True Entertainment plus music channels: Now That's What I Call Christmas, Chilled Christmas, Vintage Christmas & Heart Christmas. .

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand in the run and throughout the Christmas period. Associate your brand with feel-good festive programming and reach a mass audience.

How does it work?

Sponsorship includes 100 hours of sponsor branding with a media value of £1.25m. Platforms include broadcast sponsorship, On Demand Push and Pull and Sky Go. Sponsors will receive opening and closing accreditation across all programming on the package channels

Who's used it in the past?

A range of brands have sponsored Sky Media's Christmas programming in the past, please contact for details.

Features / Benefits

Sky AdVance enables the extension of your sponsorship across multiple digital & VOD platforms. Using Sky's customer data to connect up our media landscape, sponsors are able to deliver Linear TV sponsorship and Digital Activity in a truly integrated way, allowing you to; 1. Reinforce your sponsorship message online and through VOD by understanding who has actually seen your ident. 2. Extend your sponsorship by targeting viewers online and on VOD that have not seen your sponsorship on TV to grow incremental coverage further

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach 25m individuals
All adultsBoth
All
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 05 Jan 18BUILD AWARENESSSPONSORSHIP / MEDIA
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