Sponsorship of Crime programming across CBS channels
Provided by Sky Media
Genre based sponsorship opportunity across CBS Reality, CBS Drama & CBS Action entitled 'Criminally Good TV',
Tell us about the Opportunity / What is it?
Sky Media & AMC International are pleased to offer a genre based sponsorship opportunity across CBS Reality, CBS Drama and CBS Action entitled 'Criminally Good TV'. Criminally Good TV is the perfect package for a brand to build a strong association with the most popular genre of content, the crime genre, all of which has come from the largest programming library in the world. The crime programming included is across the portfolio of CBS channels which means this package will offer high coverage and frequency across a broad set of audiences.
What is the Marketing Objective?
Opportunity to build awareness of your brand and build a strong association with the crime genre.
How does it work?
Package includes broadcast sponsorship of all crime related programming everyday from 09:00-06:00 (excludes non-crime programming). Approx. 1,290 hours of sponsored content per month. Approx. 10,320 sponsorship credits per month. As part of any sponsorship campaign the CBS channels can offer online display media as added value. This primarily will be an MPU on the channel's homepage, however we can further extend the association with a competition page and social media shout-outs.
Who's used it in the past?
Please contact a member of the Sky Media team for details of previous sponsors.
Features / Benefits
The crime programming included is across the portfolio of CBS channels which means this package will offer high coverage & frequency across a broad set of audiences. For some time the crime genre has been the most popular and enduring with TV audiences. The genre is broad, ranging from the tense 'whodunit' murder investigation to the justice seeking court room drama to the real life 'caught on camera' criminals. The twisting plot lines, flawed protagonists, engaging narrative and satisfying resolutions keep viewers glued to their TVs and provides much sought after escapism.