Following the success of Lifetime's first local commission of Dance Mums with Jennifer Ellison, A+E Networks UK have announced the return of a second season of the popular dance series. The second series will follow the return of Jennifer Ellison as the inspirational Dance Coach, teaching a cast of young hopefuls at Jennifer's very own dance school in Liverpool. Following the dramatic journey of the young dancers and meddlesome parents as they compete to get the top position on the all-important dance pyramid.

Opportunity to build awareness of your brand with a popular dance series reaching a predominantly female audience.

The series will run over 8 x 60 min episodes with approx. 5 repeats per week. The sponsor will receive 15" opening and closing break bumpers and 2 x 5" break bumpers in centre breaks within the show. This will amount to approx. 360 hours of sponsored content and approx. 2,852 sponsorship credits (15" and 5"). Online Activity will include branded editorial / advertorial content opportunity, logo placement across content, specifically designed sponsor placement, clickable links and video pre roll on owned and YouTube content.

Please contact a member of the Sky Media team for details of previous advertisers.

- Targeted at a female audience with a significant Mum & Daughter co-viewing profile - Series one reached 1.4m Individuals - It had a strong digital presence from launch with 2,900,000+ unique Facebook user reach and 60,000+ unique visitors to DanceMums.tv - The talk-ability was high; #dancemums trended at NO.2 in the UK & NO.4 Worldwide on Twitter - Further activation will include: promo sponsorship; short-form content; consumer competition and marketing association.