Sponsorship of Film Seasons
Provided by Digital Cinema Media
Build a relationship with your audience through a shared passion for cinema classics, old and new.
Tell us about the Opportunity / What is it?
Cinema has been fuelling conversations and nurturing relationships since it began. That's because your favourite movies say a lot about who you are - as a person and as a brand.
Film Seasons are an incredibly potent way to convey your brand's personality, allowing you to build a bespoke selection of beloved classics or recent hits around the message you wish to highlight. By taking total ownership of a Season, you have a vast array of communication touch-points at your disposal.
What is the Marketing Objective?
Uplifts in brand measures usually indicate a positive effect on sales and commercial return. In conjunction with econometrics experts we have developed techniques to ensure cinema returns optimal econometric results that show the statistical link between positive brand measures and sales.
Cinemagoers are there to be told stories - in fact, they've paid for the privilege. As such, they're at their most receptive and most retentive - they receive your message and carry it with them long after the credits roll.
How does it work?
On the big screen itself, a 10" ident will run in all participating sites to promote the season, encourage ticket booking and build buzz around your Season. Your Film Season will also be promoted and complemented by a variety of off-screen assets, including experiential foyer options and online/social media presence. You can also showcase your product on 6-sheets in the foyer, as well as roller banners and other physical assets that give your brand an undeniable presence in cinema environment. You can also speak to your audience via exhibitor websites and social media.
Who's used it in the past?
Our vault of client case studies from the UK's leading research agencies demonstrates that cinema plays an effective role in any brand's media plan. Thirty case studies across eight different categories show cinema reaches an affluent, brand- savvy audience. In turn, this drives uplift in brand awareness and brand equity measures. Cinema is exceptionally powerful at encouraging reappraisal or consideration for a brand. Please visit http://www.dcm.co.uk/case-studies to view our case studies of previous work.
Features / Benefits
A world of film is on offer for film seasons sponsorship. Work closely with our very own Head of Film to create a line-up of classic and contemporary cinematic marvels to entice your target audience. Examples of previously used cinematic groupings that made for instantly recognisable and relatable seasons of film have included 'Contemporary Classics' and 'Gangland's Finest'.