Sponsorship of Hampton Court Palace Festival 2016
Provided by brandmeetsbrand
World class music acts perform in the spectacular surrounds of Hampton Court Palace guaranteeing summer nights to remember.
Tell us about the Opportunity / What is it?
A hit since its launch in 1992, Hampton Court Palace Festival is the 'must see' event for ABC1 audiences, who come to see world class artists perform in the intimate yet spectacular surroundings of the Tudor Palace's Base Court.
Attendees can enjoy sumptuous dining in the Palace itself or buy/bring their own picnics to enjoy on the lawns before the music starts as the sun starts to go down.
In recent years the event has mostly sold out with headline acts such as The Beach Boys, Jamie Cullum, Jools Holland & Paloma Faith to name a few.
What is the Marketing Objective?
Event sponsorship - branding for awareness, positioning etc; Experiential - sampling, product launch;
How does it work?
Headline sponsorship is available, along with Official partner status. We can accommodate experiential & sampling (pop up or duration) and have event bar opportunities (pouring rights & branding).
Who's used it in the past?
Headline Partners have included Continental Airlines and Artemis. Official Partners have included United Airlines, FT Weekend, San Miguel and more.
Experiential activity has included; Audi, Ben & Jerry's Ice Cream, Movenpick, Davidstow Cheddar, Stella Artois, Bonterra Wines, Moet et Chandon, Cawston Press...
Features / Benefits
Upmarket audience in a spectacular setting, with high loyalty to the event and open to brand engagement.
Sponsors receive credits on the high value marketing campaign, including direct comms with substantial database of previous ticket buyers year round.