Sponsorship of KISS Breakfast
Provided by Bauer Media
KISS' flagship show, pulling in 1.6m listeners each week.
Tell us about the Opportunity / What is it?
Rickie, Melvin and Charlie are the lively young hosts of the Bauer Media channel KISS' early morning show; KISS Breakfast. Each weekday, between 6am and 9am, the crew engages with the biggest guest stars, delivers the top breaking news stories, and sets audience members up with the very best banter. The fun then spills over into the afternoon with KISS Breakfast Takeaway; a daily video round-up of that day's Breakfast Show Content, posted across YouTube, Facebook and Twitter.
What is the Marketing Objective?
A powerful way to engage consumers through a fun and social medium. Align your brand with the energetic, youthful and exuberant nature of the show. And raise brand awareness among a smart, social, and aspirational audience as they are on the move.
How does it work?
Brand partnership opportunities will be developed bespoke to a client brief. Thought starters which would work well with the audience could be: Tech or telco partners whose products can be integrated into the editorial. Retail partners looking to target audiences on the move. Brands looking to engage with regular content throughout the day. Or big brands looking to connect with flagship partnerships. The sponsor brand may take advantage of multiple platforms like KISS FM UK, KISSTORY, KISS Fresh, KISSFMUK.com, and YouTube.
Who's used it in the past?
Please contact Bauer Media.
Features / Benefits
The projected reach of this campaign is 9 million UK consumers. Represent the voice of young London and spark conversation, both offline and online, among a young, social audience. KISS Breakfast provides the opportunity to connect with a hard to reach demographic at a unique time; when the day is starting and consumers are feeling refreshed and in a receptive state of mind.