Sponsorship of KISS Does Summer

Provided by Bauer Media
Partner with KISS and own the Summer bringing the latest action to KISS' youth audience from the best Summer events.

Tell us about the Opportunity / What is it?

KISS FM UK is England's largest multimedia brand for 15-34 year olds, playing the freshest new music and biggest tracks. No one does Summer like KISS and this year they'll be taking to the road again getting out and about to the best Summer festivals and gigs and the hottest pool parties in the UK and abroad including Ibiza, Marbella and Mallorca. This is the perfect opportunity for a commercial brand to partner with KISS and own the Summer bringing the latest action to KISS' youth audience from the best Summer events.

What is the Marketing Objective?

The tailored partnership will include a much sort after Summer feature across the KISS Network and a spotlight campaign which will focus on the commercial partner's key messaging ensuring the brand is front of mind during this key season.

How does it work?

The campaign will run for at least 7 weeks (May to September) with 'always on' presenter voiced trails running across the KISS Network giving listeners the chance to win tickets to key events in the UK and abroad. This will run alongside week-long promotional bursts during KISS' biggest shows, for example Live@KISS with Alex & Andrea, and alternate with heavy show integration highlighting the commercial brand. Partners will receive over £125K in PR value and over £85K in added KISS Marketing support

Who's used it in the past?

Please contact Bauer Media for details of previous Kiss Does Summer partners

Features / Benefits

On top of the on-air activity, the partner will feature on the KISS Does Summer content hub which includes the campaign and event details, integrated branding, social aggregator and video content. Alongside this, KISS will encourage the audience to get involved socially and post a photo or video of their best Summer moments using #KISSDOESSUMMER for the chance to win a stack of prizes. The 2016 campaign generated 870K social engagements, 21k unique content hub views and 60 events in 4 countries. Over £125K in PR value and over £85K in added KISS Marketing support.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details2016 campaign generated 870K social engagements
16 - 24
25 - 34
All Genders
All
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL14 Jun 17 - 01 Sep 17BUILD AWARENESSEVENTS
SPONSORSHIP / MEDIA
SPONSORSHIP / MUSIC / DANCE
SPONSORSHIP / MUSIC / POP
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