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Posted on 20 April 2009 at 14:55 Printer Friendly View    Back to Homepage
Reference Title Provided By
4495 Sponsorship of 'Leuka Mini Masters' hosted by Dougray Scott Three's A Crowd PLC

At a Glance

Guide Price
Contact for details   More information
Reach & Frequency Professional Male readers of Esquire Magazine.
Target Audience
25 to 34
35 to 44
Male
ABC1
Media Type
Location NATIONAL
Timings
13 Jul 09 - 17 Jul 09   More information
Marketing Objective
Build Awareness   More information
Opportunity Type EVENTS/EXPERIENTIAL/HOSPITALITY
PUBLIC RELATIONS
SPONSORSHIP / SPORT / GOLF
 

Tell us about the Opportunity / What is it?
The second Leuka Mini Masters hosted by Dougray Scott is a unique blend of charity golf and summer garden party. Staged at Dukes Meadows Golf Club, the event features celebrity team captains (Vernon Kay, Jodie Kidd, Dougray Scott, Willie Thorne, Les Ferdinand, Matt Dawson, Gabby Logan, JJ Field) live music (Kelly Jones from Stereophonics is doing an acoustic set) and gourmet food (Peter Gordon) and drink (Veuve Cliquot). The event will be promoted through leading men's magazine, Esquire.
 
How does it work?
There will be two circuits of 9 holes (18 holes). 18 Celebrity Captains are drawn for each team. There are sponsorship opportunities for holes, the clubhouse, equipment, beverages (beer and wine), stage branding, the spectator area. There are also spectator tickets available at £75 each.
 
Who's used it in the past?
In 2008 Leuka Mini Masters was supported by Betfair, BMW, Veuve Clicquot, Alfred Dunhill, Omega, Heinekin, Magners, Taylormade, Ridley Scott Associates, New Zealand Lam, HwCg Wines, Urban Golf, The Chocolate Society, and Heinekin.
 
Features / Benefits
- Affiliation with luxury brands - An experiential marketing opportunity cleverly combining sport with entertainment - Promotion through leading men's magazine Esquire - Networking access to golfing and corporate professionals.
 

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