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Sponsorship of Live Comedy on Comedy Central

Provided by Sky Media
This opportunity offers a brand the chance to reach all Live Comedy viewers on Comedy Central

Tell us about the Opportunity / What is it?

Sky Media and Viacom are excited to offer the sponsorship of all Live Comedy across Comedy Central featuring some of the superstars of the Stand-up world. Comedy Central is the home for stand-up, featuring the best of British and international stand-up including; Rhod Gilbert, Michael McIntyre, Lee Evans, Russell Howard, Jimmy Carr and many more.

What is the Marketing Objective?

The sponsorship opportunity offers a brand the opportunity to be associated with the home of stand-up comedy, Comedy Central. Their outstanding live comedy coverage offers a brand the opportunity to reach a vast live comedy audience through the Comedy Central TV channel.

How does it work?

Comedy Central provides 8-10 hours of Live Comedy content per week through 60 minute and 40 minute shows. The sponsor will receive accreditation and branding on all promotional trailers as well as 2 x 10" and 6 x 5" commercial breaks.

Who's used it in the past?

Please contact a member of the Sky Media team for details of previous sponsors

Features / Benefits

Comedy Central's average viewer is 28 years old, making it one of the youngest general entertainment channels. The sponsorship will allow high coverage and frequency to this audience as well as the chance to be associated with an array of household comedy names.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details37% of all A18-44s / 8 - 10 Hours per week
All adults
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 28 Feb 16BUILD AWARENESSSPONSORSHIP / MEDIA
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