Broadcast Sponsorship of Ibiza Rocks event targeting socially engaged 16-24s.
Sky Media and Viacom are inviting you to revel in a summer of unprecedented live musical experiences under the Balearic stars to mark Ibiza Rocks turning 10 years old. Since 2005 Ibiza Rocks has hosted the worlds biggest bands, the most exciting breakthrough acts and hottest DJs live in concert. The alliance will align your brand with MTV and musical talent, unlock exclusive content to seed to fans/customers to generate a truly credible social conversation and connection with your core target.
As the exclusive broadcast sponsor, you'll be able to access tickets to provide 'money can't buy' experiences to capture the ever elusive, socially engaged 16-24s. We'll also be able to explore exciting ways to bring your brand to life on the ground (OTG) should there be appetite for it.
Broadcast sponsorship of the Island events will be premiered and repeated across the summer - providing a solid backbone to this 360 opportunity. Schedule: MTV Live & MTV Music post 9pm in 30 minute formats with 2 x 5" and 2 x 10" branded transmissions per hour. Promotion of the event across MTV News as well as digital media platforms.
Please contact a member of the Sky Media team for details of previous sponsors.
Ibiza Rocks sits at the crossroads of music, travel and fashion to create a unique immersive experience. 90% of the crowd fly over from the UK and Ireland and is gender neutral. Nearly 70% are 18-24s and 24% are 24-30 years old. This hyper-social festival generation love music, travel and fashion. They're hungry for content and inspired to share!