Sponsorship of 'Pet of the Week' competition on Boomerang
Provided by Turner Media Innovations
Opportunity to sponsor this extremely successful competition which consistently receives 500-700 entries per week
Tell us about the Opportunity / What is it?
Boomerang is the home of much-loved family cartoons and comedy shows featuring everyone's favourite animals and pets! Entertaining, full of fun and perfect for parents and kids to watch together. Pet of the Week is a network stunt on Boomerang, where kids can submit their pet to be the channel's star Pet of the Week. It is an extremely successful competition, consistently receiving over 500-700 entries per week.
What is the Marketing Objective?
Opportunity to build brand awareness with children and their families and associate your brand with an established and successful competition on Boomerang.
How does it work?
5" advertiser-branded tag on all Pet of The Week promo spots, Mon-Sunday 6am-9pm,
15 x 5" tags per day on average = 105 x 5" tags per week.
- Sponsorship of the Pet of the Week page - 100% share-of-voice on all ad banners
- Logo placement on the Pet of the Week page
- Logo placement on banner promos
Who's used it in the past?
Please contact Turner Media Innovations for details of previous sponsors.
Features / Benefits
We can create 'spoof' Pet of the Week spots, each showcasing a different character/product, and telling kids a few fun facts about them.
The spots can feature a call-to-action online - either to the advertiser's official website, or to a bespoke microsite created by us and hosted at Boomerangtv.co.uk, where kids can find out more about the product in a familiar and trusted environment. We can even include a competition which kids can enter for the chance to win fantastic prizes!